makeup is every woman to Nirvana, because makeup as surgery is very magical, demand for cosmetics is very large, open a cosmetics shop, did not seem too complicated, as long as you find the shop, find the source. In fact, when the real business will find that there are a lot of doorways inside the cosmetics industry. Especially for novice entrepreneurs, it is not easy to want to gold in this industry. The following is the cosmetics store opening process, together with the understanding of the next bar!
a, determine the business model
The development of
sales channels in cosmetic industry in the future, should be the stores and large department stores, supermarkets three foot tripartite confrontation situation. The department store counters is really a high line, attract some high consumption groups; they are supermarket development ideas, big and complete products to sell products for cover and contain everything, and profits; cosmetics store operation to be successful, must take different routes, to the unique business ideas, so small and fine, in addition to the sales characteristics of the products, but also provide more intimate service for the customer, so that in the fierce competition in the market has a space for one person.
if you want to open a cosmetics store, then you must first determine the store’s business model, you want to run a brand of cosmetics, or to operate a number of brands of cosmetics. In addition to skin care products, but also to the shop to add some life care products (such as shampoo, perfume, shower gel, etc.), make-up, nutrition, food, etc.. If the business model is determined, we will be able to determine the brand owners to choose your purchase channels.
two, brand choice
a single brand of cosmetics stores, are generally used in the form of franchising, the brand owner authorized you to sell their products in the local or to provide customers with the appropriate services. Like the AVON store, Sutang fruit fruit and vegetable beauty stores or Shanghai Jahwa Baicao set etc.. To join such a shop in general safety factor is relatively large, the direct supply to you by the brand owner, eliminating the intermediate links, do not worry about fakes, parallel imports and lack of supply and other topics. May be the main brand to join the business requirements are relatively high, the investment should be slightly higher.
there is a shop to purchase their own, but this way, relatively speaking, the possibility of fake encounter, you smuggled goods is relatively large (of course, unless you start positioning on the sale of counterfeit or smuggled goods brand cosmetics). Open such a shop, it should be said that the overall brand image will not be too good, long time customers will lose a lot. And your supply is not guaranteed.
but the store may have a little advantage, that is, the operation of a variety of products will be very rich, cosmetics, cosmetics, daily necessities, jewelry what are the sales. But recommended