Need to do a good job positioning beauty salon

a lot of investors are in the interest of the beauty industry to go, at the expense of money to open a beauty salon, but generally less success, failure, and many of these reasons, I am afraid there is no master investment strategy. In the beauty salon before must do positioning, so that we can do to open his own shop heart bottom.


1, the size of the store: according to their own funds; should have a reception room and waiting room; a reasonable design of the beauty room, dressing room, operating room, bathroom and storage room.

2, staffing (ie organization): a certain scale of beauty salons in the staffing should be strict and orderly. According to the principle of less and fine to prepare staff. There are management personnel, technical personnel, logistics personnel, such as manager (a beautician, a number of silver, toll station staff, consultants, health and cleaning personnel, electrical repair personnel, the purchase and sale of goods).

3. advertising planning: the color of the decoration, the wording of the signs, the appropriate media such as newspapers, radio, etc…….

4. profit and loss calculation: estimates the number of visitors, the customer transaction price, unit area turnover, cost composition ratio.

5. market survey: the survey of households, shopping malls, personnel structure, people’s needs, beauty salons, etc..

6. beauty salon how to decorate:   according to personal preference arrangement more comfortable, bright, elegant, clean, good.

through the six aspects above, investors can have a better position on their investment in beauty salons. With a clear positioning, investors in the opening of the beauty salon will not be so blind, better targeted, effective management.

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