[Abstract]2014 in the first half of this year, the U.S. group turnover of nearly 15 billion yuan, but in the city of the three or four line is facing new challenges.
reported in September 16th ran technology Tencent
as thousands of war survivors in the U.S. group, from the beginning of 2011 hurricane expansion group purchase market development, to win by cautious and prudent. Over the past three years, when the U.S. group holding group purchase the first chair of the company, but more positive, because in the broader market, the U.S. group need to face the opponent more large and aggressive.
according to the group 800 data, the first half of 2014, the U.S. group turnover of nearly $15 billion, accounting for more than half of the market share. And once, thousands of war when old rival, handle, Wowo, sold out, only single digit share, the first echelon has been out of the group purchase.
but today’s U.S. group is not only the opponent, the opponent is no longer those who have collective madness had group purchase website, in front of more historical accumulation of public comment and more funds to support the city of glutinous rice, the United States Mission in three or four lines share is met with a strong challenge.
CEO at the same time, Wang Xing (micro-blog) of the U.S. new positioning platform "" the idle away in seeking pleasure also imply Fengeng beauty group in life service O2O market ambitions, but how the lack of mobile Internet traffic entrance of the U.S. group 58, market and compete with rivals Baidu, public comment and wins the market will be. A huge challenge.
hold three or four line
now buy territory, followed by the United States after the group’s competitors, is the public comment and standing behind Baidu glutinous rice. Comments in the first half turnover of 6 billion 800 million yuan to buy, eat about market share of about 20%. Glutinous rice turnover in the first half of 3 billion yuan, accounting for a share of 10%.
beauty group, reviews and glutinous rice, this top sphere is different, the advantages of public comment mainly concentrated in a second tier city, especially in Shanghai, Beijing, Nanjing and other city occupy the dominant position. The main share of glutinous rice from the two or three cities. The United States and the United States to open up the largest number of stations, the current advantages of several in the 234 tier cities, including the city accounted for nearly three or four of the United States accounted for nearly 70% of the group.
the United States and the United States also represents the composition of the group to buy some of the changes in the market.
three years ago, the main battlefield in the second tier cities. Even in 2011, the U.S. group also took the initiative to shut down some four line city sub station. At that time, the consideration is that the four line payment habits have not yet developed, but the number of small businesses, online advertising model is difficult to accept.
but three years later the situation has been a big flip. According to the group 800 data in July of this year, the purchase price of the three or four cities have accounted for the market share of the market accounted for 59%. This means that the three or four line of the city has become a hotly contested spot of the group purchase.
beauty is the absolute leader in the three or four line of the city. But with the maturity of the three or four tier cities, the public