Explore the nternet link life cycle different sources of significant differences


Average life cycle of one thousand popular links on


review: how many people know that links the life cycle? "New York Times" (New York Times) Patent Writer Nick bilton (· Nick Bilton) today published an article analysis report cited the Internet connection mechanism analysis provided by BitLy, showing the short life cycle of Internet links to the outside world.

below is the full text:

how many people know that when a new link appears on the Internet, need how long will people forget and no longer click? The answer is: on average, this process takes only 3 hours. If the above problem in the new link to news related to the new link, then the answer is even shorter, only 5 minutes.

According to the

Internet link mechanism analysis of Bit.ly data shows that, most through the Internet sharing links the life cycle is very long, and soon will be submerged in the vast ocean of data. The study found that in all links to content, whether it is funny or serious news, they all follow the same rules, not only in the beginning will attract a large number of the user’s attention, and soon reached the peak, then began to gradually decline until death.

the study analyzed the half-life of these links to determine their life cycle – the half-life of a link is the amount of time it takes to get half of the link.

The chief scientist

Bit.ly Hilary · Mason (Hilary Mason) after the study found that, through the Facebook and Twitter posted links and through direct links to e-mail or chat tools have sent a different life cycle. In the survey of 1000 popular link sharing on the Bit.ly, Mason found that the average half-life of release on the Twitter link is 2.8 hours, Facebook for 3.2 hours, through direct links to e-mail or chat tools to send the half-life of 3.4 hours. This also means that the half-life of the link on the Facebook compared to Twitter to be more than 24 minutes.

but Mason also pointed out that there are significant differences between the links on different sites. For example, the link from the video site YouTube half-life of 7.4 hours. She said in the report: as the user clicks on the link, we focus on the link on the YouTube will be maintained for a long period of time."

news links and the life cycle is relatively short. Washington Post recently

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