we all know that the cosmetics market has always been a very hot market. There are a lot of franchisees, business like agent cosmetics. We all know that love delicacy woman’s nature, good choice of cosmetics, is a stepping stone for us to success. So, are you ready?
1, foreign brands have entered the China years, domestic consumer psychological maturity, not blindly foreign goods (overseas cosmetics quality inspection frequent quality problems, from New Zealand to Japanese cosmetics, to some extent broke the consumers for foreign brands of domestic consumers; superstition) is facing the generational change, consumption trends are changing after 90, 80- become the main consumer groups, this does not exclude domestic.
2, compared with other countries, China’s local brand market share is very low, there is room for further improvement in the future. From the experience of developed countries, the largest local enterprises accounted for the share of the domestic cosmetics market in 15-25%, while China is only 2%, the future of China’s cosmetics market is still a lot of room for development.
3, from the past localization strategy of foreign brands, mostly unsuccessful, and local brands are more likely to close to the domestic consumer demand, to maintain the advantage in the channel and market segments. The past two years, sales decline and rising costs forced to take a lot of foreign cosmetics brands, such as Revlon, L’OREAL’s Garnier.
Great changes have taken place in recent years,
4 channels, electricity providers and cosmetics shops to rise rapidly, many local brands with new channels to quickly expand the scale of sales, and the main foreign brands are still concentrated in the traditional channels and super stores. Cosmetics store to join
good cosmetics to join the project selection is the first step in our successful business. What about the cosmetics market? Is still a very hot market. So, what are you hesitating about? Join earn!