29SHARESShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblr,Amanda Thomas Amanda is founder and president of TwoScore, a firm that channels her passion for the credit union mission and people to help credit unions under $100 million in assets reach … Web: www.twoscore.com Details Last week I had my first eye exam in a couple of years, and with a new doctor. In addition to the normal glaucoma tests and others, they borrowed my glasses and put them into a machine to start my vision test. It felt like we were starting with the end game in mind, butI realized that marketing is like getting the perfect pair of glasses.Great marketing requires looking through several lenses to clearly see the best things you should be doing for your credit union.Lens #1: Your employeesWhen creating a marketing campaign or initiative, consider how it will impact your employees. Are they knowledgeable about the product and service you are promoting? Are you setting them up to be successful through training and communication? Involving your employees through the entire process of developing a marketing campaign gets them on board and helps them stay on board so members get excited about it as well.Lens #2: Your credit union’s brandGreat marketing tells the story of your brand. Does your marketing campaign or initiative include the credit union’s brand story or how will it tell the brand story and communicate your brand promise? Also, does the marketing initiative match your credit union’s brand? Make sure there isn’t a disconnect with what you are trying to do and who you are as an organization.Lens #3: Your members (and community)How will your marketing campaign impact members (and your community)? Does it have a clear call-to-action? Does what you are offering suit the needs of your members and/or target market? Consider not only what you want them to do as a result of this campaign, but also how you want your members to perceive you.Lens #4: Your end resultsJust like they started my eye exam, think about what you want to accomplish and how it plays into your larger goal. Great marketing is almost always geared toward a business objective set by your credit union. If it isn’t directly impacting any of those objectives, what is your anticipated goal for the initiative? Marketing dollars are limited and this lens is important because it helps you determine the best use of your budget when building a marketing initiative.Following these four steps will ensure that you are living out the vision of the credit union through your marketing efforts. Looking through multiple lenses is vital in getting to 20/20 vision. Just like at the eye doctor, you have to look through all of them to get the clearest picture.
Developers will be hit with an extra 75 per cent tax on rezoned land under a greens proposal.DEVELOPERS who benefited from favourable re-zonings would be slugged an extra 75 per cent tax under a Queensland Greens policy aimed at making housing more affordable.The Developer Tax would be on top of other fees and charges and according to the Greens would reap an extra $1.8 billion a year in revenue which it would funnel into affordable housing and clean energy.Announcing the policy, Greens candidate for Maiwar Michael Berkman, said their research revealed the state government handed out $2.4 billion in free land rezonings every year to property developers.“Instead of giving away free land rezoning, the Developer Tax would collect 75 per cent of the increase in official land value, to be paid when a development application is approved,’’ he said.Mr Berkman was not concerned that developers would pass on the costs to home buyers and said it would actually make property more affordable.But Property Council Queensland executive director Chris Mountford labelled the proposal “dangerously simplistic’’.He said it ignored completely the amount of tax which was already charged on development and he was concerned it would have serious negative consequences for housing affordability.“The suggestion that governments are somehow missing out on revenue from new development in Queensland is completely false. In fact, they get a lot of revenue from development.More from news02:37Purchasers snap up every residence in the $40 million Siarn Palm Beach North3 hours agoNew apartments released at idyllic retirement community Samford Grove Presented by “For example, if you take a new apartment built in Queensland that sells for $500,000, its safe to say that around $100,000 of that flows into government coffers in the form of a variety of taxes, fees and charges.’’Mr Berkman said one of the key things driving up the cost of housing had been speculative land purchasing.“So developers are buying up land in the hope that in the future it will be rezoned, become more valuable and become a developable asset.“By taking away the incentive for that kind of speculative land grab we think it’s going to have a positive impact on housing affordability.’’“Development is a hugely profitable industry so we don’t see that there is an inevitably about that being passed on to purchasers at all.’’Mr Mountford said tax was no different to any other input cost in development.“Whether its bricks, concrete, tiles or tax – all of these costs end up having to be passed onto the homebuyer if a development is going to be viable,’’ he said.