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5 ways Artificial Intelligence is Revolutionizing eCommerce Marketing

first_imgMarketing strategies are continuously changing due to increasing technological advancement. Technology is responsible for raising the exceptions of people all around the globe. With an increase in innovations, it’s pretty obvious that customers are expecting more and companies are doing everything to can to remain in their good list.Consequently, competition between companies seems to be rising at an unstoppable rate.How can marketers keep up with all of this change?The solution that I am about to offer might seem daunting at first, but trust me, it has its share of benefits; Artificial Intelligence.Artificial Intelligence (AI) has become a big thing. Businesses using AI software to their benefit will find a rise in their entire company’s productivity and growth.What exactly is Artificial Intelligence?Artificial Intelligence is the simulation of human intelligence onto machines. In simple words, a computer system is fabricated to closely resemble human information, behavior, understanding, speech, and even emotions. These machines are capable of decision making and solving problems to meet specific goals, just like humans.Have you ever talked to an AI chatbot? If your answer is no, the following example should jog your memory. Remember the time you surfed the web for a product that you had meant to purchase, you probably found an excellent eCommerce website and decided to get in touch with customer service. When you started chatting it felt as if you were getting automated responses and some responses were entirely out of context. That my friend was an AI chatbot that you were talking to.So exactly what did I mean when I said that we could use Artificial Intelligence in eCommerce marketing? Here are the benefits that Artificial Intelligence has to offer for marketing:1) Personalization & Buyer Persona.The goal is to attract customers and persuade them to buy your products and services. However, understanding a consumer’s needs is a challenging task. If you’re able to understand the requirements, preferences, likes, and dislikes of your customer, you can provide them with the products that they are more interested in.At the moment personalization is only maintained by using information such as ‘search history,’ ‘purchased goods’ or ‘site navigation.’ Such a simple analysis can never really tell what a customer might be thinking or consider buying shortly. Not having a proper insight about your visitor’s behavior is one of the common mistakes made by startups in websites.On the other hand, customer engagement can render some powerful results. By engaging your customers in real-time, you get to know them better; you get to know what they are thinking, what their values are, what motivates them or what they strive for.This technology holds the ability to provide a deep understanding of customers at an individual level. Enabling you to connect with the right customers at the right time, gives you a 360-degree view of your customer and improves your ‘predictive eCommerce marketing’ strategy.How it’s done:Artificial Intelligence uses algorithms based on logical reasoning. Data is analyzed for patterns and learning from these patterns; AI can respond to specific tasks effectively. For example, when visitors are navigating the websites, AI will keep track of their actions and browsing data.With the help of this data, marketers can group customers according to their interests and activities.After the grouping process, marketers can offer recommendations, deliver messages & notifications, and even offer products that are relevant to the customer’s taste. This results in an exceptionally personalized experience.2) AI Assistant.What exactly is a Virtual Assistant?AI assistant or in other words an AI ‘Virtual Assistant’ is a program designed to understand and respond to natural language, respond to commands, and perform tasks. If you don’t already know, a virtual assistant can answer routine queries that visitors put forward. Not only does it save your time, but it also holds the ability to deliver factual information to the buyers within seconds.If buyers get timely answers to queries, then they will ultimately feel that you value their time and are working hard for their satisfaction. Virtual assistants are already in use, such as Siri, Cortana or Alexa. At the moment they are unable to perform complex tasks, but if incorporated they hold the ability to perform exceptionally well.Here are the tasks that an AI Virtual Assistant can perform for you:Arrange appointmentsAnswer EmailsCheck the weather forecastTell you news & reportsMake a to-do-listCreate text messages & remindersManage the calendarCreate a shopping listLook for directions and nearby locations (hotels, restaurants, etc.)Answer all types of queries (general conversation, arithmetic, etc.)Play games (tic-tac-toe, wordplay, hangman, etc.)Request songsCheck for traffic and flight statusControl smart home devicesYou see, the benefits of an AI virtual assistant are numerous:Saves Time:You don’t have to go through the lengthy process of hiring an assistant, with the simple incorporation of a virtual assistant, you not only save your time you also get better results.Cost Effective:Without the need of hiring an employee, you can save your money and increase your profit.Reduces Employee Drama:Of course, workplace drama is widespread. Sometimes employees don’t get along well, which leads your company to suffer the consequences. A virtual assistant will remove all such problems.3) Faster Customer Service With Artificial Intelligence.ECommerce Marketing is all about satisfying your clients so that they become potential buyers.Consumers want to feel valued at individual levels; however, giving value to your customers is only possible with real-time interaction.There is a very low possibility of interacting with thousands of customers at individual levels. To help improve the user experience, businesses have even hired mobile application development companies to create mobile apps and Progressive Web Apps for leveraging user interaction and increasing customer retention.Thankfully, Artificial Intelligence provides a solution for this challenge as well; ‘AI chatbots’ offer better and faster customer service. AI chatbots can interact with humans in a manner that keeps them engaged and also provides them with valuable information.Here are the benefits of customer service chatbots:Rapidly answer queries:Keeping customers waiting is the easiest way to lose sales. With real-time chatbots, you can respond to customer queries within seconds and save your customers from the otherwise agonizing 20 minutes.Chatbots don’t need to rest or sleep; this allows you to provide your consumers with 24/7 customer service wherever and whenever.Increased customer engagement:Chatbots are designed to resemble human nature, so whenever a customer tries to initiate a conversation, it will be able to respond and continue the conversation.Reduce workload:Not only do Chatbots hold the ability to answer questions within the minimum amount of time, but they can also answer several customers at the same time. Chatbots keep a record of frequently asked questions as well as similar requests so that they can provide rapid solutions to all customers.Reduction in errors:We all make mistakes, of course, we’re only human. Unlike humans, if a chatbot is given proper instructions, it can provide error-free answers to all queries and reduce the chance of errors.4) Cost-Effective & Profit Friendly.Artificial intelligence can reduce the cost of customer service by a striking 30 percent. Juniper estimates that by 2022, companies will save up to $8 billion per annum on customer support costs.  If you’re using an AI chatbot for customer service, it will answer 80 percent of your customer queries within a minimum amount of time and also reduce the chance of errors. By using a chatbot, you get access to several perks, one of them is increased revenue and cost reduction.So how do chatbots reduce costs?Reduction in labor cost:To provide customer service, you will have to go through the lengthy process of hiring staff member and once hired; you will have to offer them allowances. Suppose a bot handles about 5,000 queries per month, in that case, the annual cost savings would amount to about $207,000 in contrast with human agents. An AI virtual assistant will not only save your time; it will save you money as well.Reduce operational cost:Chatbots can quickly answer customer queries and provide authentic answers within seconds; this reduces the number of incoming calls, emails, messages, and social media inquiries and lowers the operational cost.5) Smarter Ads, Messages & Notifications.Artificial intelligence is a self-learning program, making continuous interactions with an environment allows it to develop familiarity. Similarly, when a chatbot interacts with various human inquiries, service requests and different types of conversations, it learns from each iteration and self-tunes itself to provide relevant solutions.Now suppose a customer makes a query that the AI is unable to respond to, in that case, the question will be passed on to a human agent. What will happen is that the AI will learn from that iteration and the next time that query is asked, it will quickly deliver a solution to the customer.An AI’s ability to self-learn enables it to develop familiarity with customer requests, conversations, purchases and navigation; by using this data, it can direct the right advertisements, offers, messages and notifications to the right customers at the right time.Conclusion:Artificial intelligence provides numerous benefits in various fields, such as health care, education, finance, space science, entertainment, and even marketing. Above I’ve mentioned the top 5 benefits that AI can effectively deliver if used in eCommerce. It all depends on how you devise it to meet your needs. So, what do you think about AI? What are your ideas? Do tell me in your comments. Rameeza Yasin is a Digital Marketing Executive for Appverticals an expert mobile application development company. Her expert writing skills, enable her to convert complex information, into content that anyone can read. Her technical educational background, combined with a know-how of content marketing, gives her an edge over others in a variety of blog posts. AI is Not the Holy Grail of Sales, at Least Not… AI: How it’s Impacting Surveillance Data Storage Related Posts Tags:#AI Adoption#Artifical intelligence#eCommerce businesses#eCommerce marketing Rameeza YasinDigital Marketing Executive How OKR’s Completely Transformed Our Culture Trends Driving the Loyalty Marketing Industrylast_img read more

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Azkals face China side in friendly Wednesday

first_imgRobredo: True leaders perform well despite having ‘uninspiring’ boss PLAY LIST 02:49Robredo: True leaders perform well despite having ‘uninspiring’ boss02:42PH underwater hockey team aims to make waves in SEA Games01:44Philippines marks anniversary of massacre with calls for justice01:19Fire erupts in Barangay Tatalon in Quezon City01:07Trump talks impeachment while meeting NCAA athletes02:49World-class track facilities installed at NCC for SEA Games But the more important match for the Azkals will be on June 13 in the Tajik capital of Dushanbe, where they are gunning for a second straight win in Group F of the qualifying stage against Tajikistan at Central Republican Stadium.Azkals coach Thomas Dooley has called up 23 players for the trip to China and Tajikistan, including veterans Phil and James Younghusband and newcomer Ace Villanueva of Meralco Manila and Ceres-Negros stalwarts Manny Ott, Kevin Ingreso, Iain Ramsay, Luke Woodland, Junior Munoz and Jeffrey Christiaens.FEATURED STORIESSPORTSSEA Games: Biñan football stadium stands out in preparedness, completionSPORTSPrivate companies step in to help SEA Games hostingSPORTSMalditas save PH from shutoutAlso in the lineup are Global Cebu’s Patrick Deyto, Nicholas O’Donnell, Misagh Bahadoran, Amani Aguinaldo, Dennis Villanueva and Pika Minegishi, Kenshiro Daniels and Antonio Ugarte of Kaya Makati, Fitch Arboleda of Stallion Laguna and Dominic Del Rosario of Ilocos United.JPV Marikina defender Camelo Tacusalme was also included in the squad, which will be beefed up by foreign based players Javier Patino (Henan Jianye), Daisuke Sato (Iasi) and Mike Ott (Angthong United).First choice goalkeeper Neil Etheridge said he was skipping the two matches in preparation for his move to Cardiff City in the English Championship, which is just a level below the English Premier League. Meralco Manila blanks Davao Aguilas BREAKING: Cop killed, 11 hurt in Misamis Oriental grenade blast Sports Related Videospowered by AdSparcRead Next Palace: Duterte to hear out security execs on alleged China control of NGCP LATEST STORIES Lacson: SEA Games fund put in foundation like ‘Napoles case’ Every 18 seconds someone is diagnosed with HIV The Philippine Azkals fly to Guangzhou on Monday for its most high-profile international friendly yet aimed at sharpening them for the AFC Asian Cup Qualifying game against Tajikistan.The Azkals face China on Wednesday night at Tianhe Stadium in Guangzhou, marking the first time in recent memory that the two countries are facing off.ADVERTISEMENTcenter_img Cayetano dares Lacson, Drilon to take lie-detector test: Wala akong kinita sa SEA Games MOST READ Don’t miss out on the latest news and information. BSP survey: PH banks see bright horizon amid dark global recession clouds View comments BREAKING: Cop killed, 11 hurt in Misamis Oriental grenade blast Pagasa: Storm intensifies as it nears PAR “I’ve always put the Azkals first, but this is a slightly personal move for me, a massive move in my career and I can’t jeopardize it,” Etheridge told the Inquirer.Etheridge’s contract with Cardiff starts on July 1.“I hope everyone understands my decision. I can’t jeopardize this move.”ADVERTISEMENTlast_img read more

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Bucks have Milwaukee dreaming of first title since ’71

first_imgView comments Trimmel, 37, was among hundreds of fans flocking to the plaza outside Fiserv Forum last week before the Bucks faced Boston in Game 5 of the conference semifinals. The plaza, with plenty of bars and jumbo TV screens for fans who can’t get inside, is part of an atmosphere that Trimmel — a Bucks fan since 1992 — said is a new experience.“I hate to say it but we felt like a minor league team for a while,” Trimmel said.FEATURED STORIESSPORTSPrivate companies step in to help SEA Games hostingSPORTSPalace wants Cayetano’s PHISGOC Foundation probed over corruption chargesSPORTSSingapore latest to raise issue on SEA Games food, logisticsIt’s a golden era in Milwaukee: The Bucks are in contention just a year after the Brewers came within one game of going to the World Series, shifting the focus of this sports-crazed state from the beloved Packers to two long-neglected teams suddenly on the rise.The last Wisconsin professional sports team to win it all was the Packers in 2011. MOST READ Don’t miss out on the latest news and information. DA eyes importing ‘galunggong’ anew Private companies step in to help SEA Games hosting Hontiveros presses for security audit of national power grid Duterte wants probe of SEA Games mess Ethel Booba twits Mocha over 2 toilets in one cubicle at SEA Games venue Leading the Bucks’ resurgence is MVP candidate Giannis Antetokounmpo, a fan favorite and a source of pride for Milwaukee’s Greek community. Antetokounmpo was born in Athens, Greece. He is just 24.“It’s important for the Greek community to be able to gather together as a unit and celebrate him. And he in turn celebrates us,” said Tim Stasinoulias, 61, a Bucks fan since the team came to Milwaukee in 1968.The Bucks host an annual “Greek Night” event where fans get a Q&A session with Antetokounmpo. Since his arrival in Milwaukee in 2013, Antetokounmpo’s been known to sing the Greek national anthem during those events.“It’s a bit of a renaissance in Milwaukee sports, just in general with the success recently of the Brewers and now we have the Bucks,” said Stasinoulias. “Who would have thought that the Packers would be third on the totem pole at this point?”Rather than ranking each team’s success, others take another view.“This is the best Wisconsin sports has ever been as a whole,” said Steven Slack, 35, a resident of Sun Prairie who was waiting for the game outside the arena.“We’ve never had three teams actually in contention before simultaneously. Because we have, we literally have the MVP in all three leagues,” he said, referring to reigning National League MVP Christian Yelich, Antetokounmpo’s potential to win it this year, and Aaron Rodgers, the Packers quarterback who has won two MVPs and is in frequent contention.The Bucks’ success is also a financial boon for the city. Each playoff game is estimated to have a $3 million economic impact on downtown businesses — everything from hotels to transportation and food and beverage, according to Visit Milwaukee, an agency that promotes tourism to the city. It only helps that the Bucks are playing in their new half-billion-dollar arena for the first time this year, attracting dedicated and casual fans alike to the restaurants and bars in the plaza outside the stadium. Taxpayers contributed about $250 million to the arena’s construction.Away from the arena, the city has been expressing its pride for the team, too, with buses and streetcars flashing “Fear the Deer” and “Go Bucks” on their digital displays. The city’s Public Market has a banner under its name with the same phrase, which is the team’s rallying cry. Billboards on the highway are counting down the number of victories needed to win the championship.Longtime season-ticket holder Rod Johnson, 55, went to games with his father back when tickets cost $5 and the Bucks played in what was called the MECCA Arena. He saw Abdul-Jabbar play and remembers the 1971 championship season. It’s been an agonizing wait for another title. SEA Games hosting troubles anger Duterte Giannis Antetokounmpo powers Bucks in bounce back win over Celtics PLAY LIST 02:29Giannis Antetokounmpo powers Bucks in bounce back win over Celtics00:50Trending Articles00:50Trending Articles02:42PH underwater hockey team aims to make waves in SEA Games01:44Philippines marks anniversary of massacre with calls for justice01:19Fire erupts in Barangay Tatalon in Quezon City01:07Trump talks impeachment while meeting NCAA athletes02:49World-class track facilities installed at NCC for SEA Games02:11Trump awards medals to Jon Voight, Alison Krauss “We’re hoping for one more now,” he said. “This could be the year.”Sports Related Videospowered by AdSparcRead Next The Bucks’ success has been a long time coming. Their only NBA title came in 1971, when a team featuring legends Kareem Abdul-Jabbar and Oscar Robertson beat the Baltimore Bullets.The Bucks were solid in the 1980s, putting up several 50-win seasons behind stars like Sidney Moncrief, Marques Johnson and Junior Bridgeman before things got brutal in the ’90s — six losing seasons, including four where they didn’t win more than 30 games.“There was a generation when they stumbled through the wilderness, and a lot of fans lost interest,” said Drew Olson, a longtime Milwaukee sports reporter who now hosts a sports talk radio show on 97.3’s The Game. “It was almost to the point that people went to the Bucks games to see the other team.”Olson traced the turnaround to Herb Kohl selling the team in 2014 to Wes Edens and Marc Lasry, two hedge fund managers from New York, and said it paralleled the Selig family’s sale of the Brewers to Los Angeles investor Mark Attanasio in 2005.“In both cases the locals were skeptical whether we should trust these guys — whether they’re buying the team to move the team,” Olson said. “As it turns out, they’ve been really good stewards of these franchises.”ADVERTISEMENT In this May 8, 2019 photo, Hunter Trimmel, 37, a Milwaukee resident who has been a Bucks fan since 1992, poses for a photo outside the Milwaukee Bucks’ Fiserv Forum stadium before last Wednesday’s game. (AP Photo/Ivan Moreno)MILWAUKEE— Hunter Trimmel couldn’t give away his season tickets to Milwaukee Bucks games five years ago.Losing season after season made the Bucks almost an afterthought in Wisconsin, where most teams live in the shadow of the Green Bay Packers. But now the Bucks are the hottest ticket in town, with a glittery new arena and a young superstar that has the team knocking on the door of the NBA Finals. Game 1 of the Eastern Conference final against Toronto is Wednesday night.ADVERTISEMENT LATEST STORIES Cayetano: Senate, Drilon to be blamed for SEA Games mess Philippine Arena Interchange inaugurated Serena Williams wins clay opener; sister Venus next in Romelast_img read more

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