Category: snimqoho

Boomin valued at £100m by investors as it makes key senior changes

first_imgRecently-launched Boomin has been valued at £100m just a few weeks after it launched as the company reveals a major shake-up for its top team.The Neg has been told that a rumoured £25 million investment being finalised by co-founder Michael Bruce from his City pals is accurate, valuing the company at the jaw-dropping ‘post-money valuation’.Former Purplebricks boss and Boomin co-founder Michael Bruce is to become its Group CEO after steering the launch as its chairman.He is being replaced by former Virgin boss and corporate ‘big hitter’ Stephen Murphy.Bruce also says the portal is in the process of hiring a managing director from within the industry to head up the portal side of the business, while preparations are being made to ask member agencies to vote for an estate agent representative to join the portal’s board.CloutBut it’s the Virgin hire which has the most clout – Murphy (pictured) was its Group CEO for six years, taking over from Branson in 2005.Since leaving his operational role at Virgin he has been a regular on the business conference circuit and also amassed an impressive collection of non-exec directorships.“I have been really impressed by the DNA of the business and the ambition to deliver truly exceptional experiences for agents and everyone engaged in property,” says Murphy.“I am excited to be working with the founders and the management team to realise the enormous potential that exists with market leading agents, truly innovative technology and a collective ambition to make a genuine difference. I will be an active advocate for all of these ambitions as Chairman.”Read more about Boomin.Stephen Murphy Virgin Boomin Michael Bruce April 14, 2021Nigel LewisWhat’s your opinion? Cancel replyYou must be logged in to post a comment.Please note: This is a site for professional discussion. Comments will carry your full name and company.This site uses Akismet to reduce spam. Learn how your comment data is processed.Related articles BREAKING: Evictions paperwork must now include ‘breathing space’ scheme details30th April 2021 City dwellers most satisfied with where they live30th April 2021 Hong Kong remains most expensive city to rent with London in 4th place30th April 2021 Home » News » Marketing » Boomin valued at £100m by investors as it makes key senior changes previous nextMarketingBoomin valued at £100m by investors as it makes key senior changesInvestment of £25 million is due to be announced any day, which would give the recently-launched portal a ‘post-money’ value of £100m it is claimed.Nigel Lewis14th April 20210822 Viewslast_img read more

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Australian Seahawk Romeo Successfully Completes First Test Flight

first_imgMinister for Defence Materiel Dr Mike Kelly AM MP today announced the first of 24 MH-60R Seahawk Romeo helicopters has successfully completed its first test flight.The initial test flight occurred at Sikorsky’s Production Facility, Connecticut USA on 26 June 2013. It passed a range of tests including controllability, engine performance, vibration analysis and navigation as well as the ‘Contractor Flight Acceptance’ phase.“The Federal Government has invested over $3 billion in acquiring 24 MH-60R Seahawk Romeo helicopters, representing a sizeable commitment toward Australia’s ongoing air combat capability,” Dr Kelly said.“The MH-60R Seahawk Romeo will replace the 16 Seahawk ‘Classic’ helicopters and will introduce an air-to-surface strike capability.“The US Navy and its industry partners have worked hard to accelerate the Romeo acquisition program and this first flight occurred only two years after contract signature, some six months ahead of the original schedule approved by Government in 2011.”The acquisition of 24 Seahawk Romeos allows the Royal Australian Navy (RAN) to provide at least eight helicopters embarked at any one time with Australia’s Anzac Class frigates and the new Hobart Class air warfare destroyers, with the remainder based at HMAS Albatross in Nowra.Commodore Vince Di Pietro, Commander of the Navy’s Fleet Air Arm, said the flight is exciting news for the Navy.“The RAN will very shortly be flying the most capable Anti-Submarine and Anti-Surface helicopter in the world and it will be a quantum increase to our current helicopter force – both in numbers and capability,” CDRE Di Pietro said.The first helicopter is now being prepared for transit to Lockheed Martin’s facility in Owego, New York, where it will be fitted with its highly capable mission systems and sensors.A further three Australian helicopters are currently in various stages of assembly with the first two planned to be handed over to the RAN in December 2013.Aircrew and maintainers from 725 Squadron have already commenced training with the United States Navy at Naval Air Station, Jacksonville, Florida, USA while they await the arrival of their own aircraft in 2014.[mappress]Press Release, July 3, 2013; Image: Australian Navy Australian Seahawk Romeo Successfully Completes First Test Flight View post tag: Navy View post tag: Flight View post tag: News by topic View post tag: Romeo Training & Education View post tag: Defence July 3, 2013 View post tag: completes Share this article View post tag: first View post tag: Seahawk View post tag: test View post tag: Naval View post tag: Defense View post tag: successfully View post tag: Australian Back to overview,Home naval-today Australian Seahawk Romeo Successfully Completes First Test Flight last_img read more

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News story: Goodbye GSI: Charity Commission email addresses are changing

first_imgto [email protected] [email protected] The GSI (Government Secure Intranet) network is being phased out across government. As part of this change ‘.gsi’ has been removed from Charity Commission email addresses.What you need to doRemove the ‘.gsi’ from any emails you send to us. Also update any records that you have which include Charity Commission email addresses.For example, change: What will happen if you do not make any changesAfter 31 March 2019 emails sent to a .gsi email address will not be received.last_img read more

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Entrance, stage left

first_imgPlaying a worm in a hill of dirt as a 3-year-old, Julie Peters fell in love with theater. Peters, the inaugural Byron and Anita Wien Professor of Drama and of English and Comparative Literature, still speaks about the stage with the charisma and wide-eyed ebullience of a kid.Remembering a Shakespeare festival in her native Portland, Ore., Peters recalls how, as a youngster, she not only treasured the performances, but the replications of Elizabethan theater and its sweeping period accoutrements: “I loved the chess pies, the madrigals, the dancing on the green.…”Even now, that sense of time and place drives Peters in her teaching and scholarship at Harvard. In love with the theatrical texts, yes — of notables such as William Shakespeare — but enthralled also by the period’s backdrop and its implications, Peters considers herself a cultural historian, an artistic anthropologist.“I grew out of my love for acting fairly quickly,” she said. “I was too restless. Literature was very much in my skin, part of who I was. I always wanted to talk about the text and the history behind it.”Peters also had a longstanding interest in legal history and culture. To deepen her interdisciplinary work, she attended Columbia Law School years after receiving an A.B. from Yale University and a Ph.D. from Princeton University. She even took the New York State Bar exam.According to Peters, law and theater share an intrinsic kinship. “Law is, of course, one of the great old performance forms through which culture expresses itself, power works itself out, conflict is negotiated,” she said. “In law, the way people choose to act out a text always has direct consequences. At the same time, while we all know that law is a performance medium, it derives its legitimacy partly from disavowing its theatricality. So it’s also a place where you can see how powerful the ambivalence about theatricality has been in culture: the seduction by theater, and the suspicion of theater.”Taking a class with Peters involves hitting the books, but also diving into a veritable artistic aquarium. “I always do performances in my classes,” she said. “Students learn things through their bodies as well as through textual and scholarly analysis.”This semester, she staged two mock trials inside her law and drama course, titled “Crime and Law: Drama, Film, and Performance.” One of these, a student-devised exercise in how guilt or innocence is determined, sparked “a very profound discussion on decisionmaking,” which she plans to write up with the students for a collection of essays on pedagogic experiments. In another course, the students staged a performance of a Hans Sachs carnival play, “The Calf-Hatching,” with a student director, dramaturg, designer, and costumer, which turned out so well that she hopes to perform it for a wider audience.These are just a few of the ways that Peters is infecting Harvard with her magically hands-on approaches and vivid plans for the future. Since arriving at Harvard in September, she already chairs the Committee on Dramatics (which runs the Dramatic Arts Program), collaborating with a coterie of likely suspects — Diane Paulus of the American Repertory Theater, for example — and unlikely suspects: David A. Edwards, the Gordon McKay Professor of the Practice of Biomedical Engineering and founder of Le Laboratoire, a Paris-based space where artists and scientists conduct collaborative experiments.Peters is engrossed in the ways that drama, theater, opera, dance, film, digital culture, and other multimedia or multisensory performance forms exist in a continuum. She believes they should all be vehicles not only of knowledge but of collective experiment. She is striving for a new legion of courses at Harvard that “transcend traditional designations like acting and directing, and help us to rethink the disciplines of theater and performance.”“Harvard has always, I think, been more open than other places to people who are involved in creative activity in conjunction with more traditional scholarly pursuits —sometimes the quirkier and more unusual the better. Its renewed commitment to the arts means that it’s a very exciting place to be right now,” she said, “and I’m eager to see what will develop here.”For Byron and Anita Wien, whose names adorn the new professorship, their gift reflects an abiding love of theater and a longstanding desire to establish a named professorship of drama, which is the first in Harvard’s history.“While I concentrated in science as an undergraduate, I enjoyed Harvard’s vibrant theater scene,” said Byron R. Wien ’54, M.B.A. ’56. “The theater has been very important to me throughout my life, and Anita and I believe that this professorship will greatly expand Harvard’s scholarship in the dramatic arts.”Peters, who said she had numerous college majors while at Yale because she wanted to do everything, was awarded a Guggenheim Fellowship in 2007 for a book on obscenity and theatrical modernism. Peters has more books in the works, including one on theater, anthropology, ethnographic spectacle, and global performance culture between the 18th and early 20th centuries, and a collection of essays on law and performance.She is whirlwind busy. Yet Peters said, smiling broadly, “I’m having a great time.”last_img read more

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Ecoadventure camp

first_imgRock Eagle 4-H Center will present Camp EcoAdventure day camp April 1-5 for first through fifth graders.Each camp day will have a theme focused on creating awareness and appreciation for the natural environment. Each day includes two snacks, activities, a craft and more. Presented by the Rock Eagle Environmental Education Program, the hands-on camp is designed so that participants can attend one day or the whole week. Weeklong campers will receive a camp t-shirt. Themes for Camp EcoAdventure are as follows:April 1 – Let’s Have an AdventureApril 2 – Inside the EarthApril 3 – Movin’ and Shakin’April 4 – Our Living WorldApril 5 – Give me Some EnergyCamp fees are $50 per day or $240 for the entire week. The registration deadline is March 22. To register, call (706) 484-2881 or e-mail [email protected]last_img read more

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Wilted Plants

first_imgAs summer slowly melts into fall, temperatures are still reaching the high 90s and many plants wilt in the afternoon sun.Plants with big leaves, such as hydrangeas and angel trumpets, are often the first to get a little droopy in the hotter part of the day. It’s very tempting to water plants that are wilted at the end of the day, but late afternoon is not the best time of day to determine whether your landscape plants need water.There are two problems with watering in the afternoon. First, water that remains on the leaves of plants throughout the evening is more likely to invite disease problems. For example, hydrangeas and roses are highly susceptible to leaf spot diseases such as Cercospora, anthracnose or black spot.Watering in the morning as the sun rises allows leaves to dry more quickly and minimizes these disease problems. It is even better to avoid wetting the leaves at all and just water the roots with a drip irrigation system. If you hand-water your plants, invest in a watering wand with a water breaker nozzle that can be used to apply water directly to the roots. Remember, don’t water the leaves.The second problem with watering in the afternoon is that people have a tendency to water plants that don’t actually need watering. Although many plants appear wilted in the afternoon, that doesn’t always mean they need water. Wilting is an adaption that many plants use to reduce water loss during the hottest part of the day. A wilted leaf has less surface area exposed to sunlight and therefore will not lose water as quickly.Plants that are wilted in the afternoon will often perk back up at night and look perfectly happy by morning. If the plants’ leaves do not appear stressed in the morning, they can probably go another day or two before needing water.    In some situations, plants that are watered every afternoon may get too much water from their well-intentioned caretaker. Georgia red clay soil can hold water for several days after a good soaking rain.  One inch of rain or irrigation will soak clay soil several inches deep. Established landscape plants and mature trees can extract this water and maintain their water needs without needing any additional rain or irrigation for seven to 10 days. Newly planted trees and shrubs may need supplemental water more often for the first couple of years until their roots grow deep enough to seek out water in the subsoil. Let the plants tell you when they need water. Even new trees and shrubs can go a couple of days without being watered. When you do water, soak the soil deeply to encourage deeper rooting — this will pay off in the long run as the plant acclimates to its new environment and is able to take care of itself for extended periods of time without rain.Adding a few inches of mulch around trees and shrubs will conserve soil moisture and help reduce extreme temperatures and drying of surface roots.Permanent wilt may happen if plants remain wilted even after you water them. There are certain soilborne diseases — such as Fusarium wilt, bacterial wilt, and Phytophthora — that can infect the stems or roots of plants and literally stop the flow of water. This is a common problem in vegetables like tomatoes and certain landscape plants such as rhododendrons. The plants might start out with one or two branches that wilt and then eventually the entire plant wilts. Unfortunately, there are no effective treatment options for plants infected with one of these permanent wilt diseases. Ironically, infected plants often wilt more dramatically in the early stages of the disease, especially in the afternoon. This causes people to water them more often. Excessive watering actually helps these diseases spread. To remove the fungal disease, dead or dying plants, along with the soil around the roots, should be completely removed. The spores of these diseases can survive in the soil for many years and infect the next plants you try to grow there. Sometimes, these diseases hitchhike on infected plants bought from nurseries. It’s always a good idea to inspect the roots before you buy a plant.Gently slip the plant out of the nursery pot and examine the roots all the way to the bottom. A healthy plant will have white, healthy roots throughout the soil. An unhealthy plant will often have black or brown roots on the lower third of the root ball. This could indicate the plant was overwatered at the nursery or may already be infected with a root disease.For more information on growing healthy plants and other agriculture topics, see the University of Georgia Cooperative Extension publications at extension.uga.edu/publications.last_img read more

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Bar bestows awards for good legal journalism

first_imgBar bestows awards for good legal journalism Bar bestows awards for good legal journalism The Florida Bar has selected three media organizations as grand prize winners in the 48th Annual Media Awards competition. Four media organizations were also selected as honorable mentions.This year’s grand prize winners are the Tallahassee Democrat (newspapers and other periodicals with circulation over 50,000), Florida Medical Business of North Miami (newspapers and other periodicals with circulation under 50,000), and WFLA-TV of Tampa (television). Honorable mentions are awarded to The Miami Herald, Orlando Sentinel, Pensacola News Journal, and WUSF 89.7 News of Tampa.The Tallahassee Democrat’s winning entry was an eight-part series titled “Justice for All?” The submission was a comprehensive examination of why justice is slow in Leon County, with hundreds of felony cases unresolved, often long past the state’s 180-day recommended deadline for completion. The investigation showed that all of the players were guilty of slowing down the system. During the investigation, the Democrat interviewed private lawyers, prosecutors, public defenders, judges, crime victims, defendants, legislators, court administrators, and trial court administration experts. The series required a vast amount of work for a relatively small daily newspaper. Florida Medical Business is the grand prize winner in the category for newspapers and other periodicals with circulation less than 50,000. Florida Medical Business submitted an article that was a comprehensive examination of The Florida Neurological Injury Compensation Association (NICA), a quasi-state agency. The article offered irrefutable proof of the association’s failure in its stated goal to provide a no-fault system of financial assistance to babies who suffer brain damage at birth.WFLA-TV is the grand prize winner in the television category. WFLA-TV submitted “Drunks Driving,” an investigation which found that in Hillsborough County, repeat DUI offenders were treated as first time offenders because a computer programmed to identify repeat offenders failed to do so. WFLA-TV also reported on a judge who threw out crucial evidence at DUI hearings, compelling the state attorney’s office to appeal several of his decisions. As a result of the investigation, the Hillsborough County Sheriff’s Office upgraded its computer software program so repeat offenders in DUI cases can be identified.The Miami Herald was selected as an honorable mention after submitting two pieces. One submission covered the citrus canker war that ensued when the state set out to rid Florida of canker. The second submission was a series of investigative articles that revisited the 1990 murder of Broward sheriff’s Deputy Patrick Behan.The Orlando Sentinel submitted two pieces. The first submission covered the state’s failure to control dangerous criminals under house arrest. The other submission reported on a case of law enforcement officials failing to heed warnings of terrorism in New York City prior to the September 11, 2001, attacks.The Pensacola News Journal submitted three pieces. One News Journal submission reported on the King brothers murder case. Another submission covered the case of Rev. Thomas Crandall, who was charged by federal authorities with transporting drugs from his Bourbon Street condominium in New Orleans back to Northwest Florida. The final submission was a series of articles about the corruption on the Escambia County Commission.WUSF 89.7 News, which received an honorable mention in the radio category, submitted three entries. One story detailed the plan to empower local law enforcement officers to enforce federal immigration law. A second submission outlined the proposal to enshrine the death penalty in the Florida Constitution. The third submission was a series of interviews with all seven of the candidates for Florida attorney general before the primary election.This year’s judges were Christopher G. Blake, director of communications at the Connecticut Bar Association; Ken Elmore, news director for WSPA-TV in Spartanburg, S.C.; Dr. Edward G. Weston, associate professor for the College of Journalism and Communications at the University of Florida; and attorneys Annette Escobar, of Astigarraga Davis Mullins & Grossman, and Laura L. Jacobs.center_img June 1, 2003 Regular Newslast_img read more

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LIRR Adds Trains, Bans Booze for St. Patrick’s Day Weekend

first_imgSign up for our COVID-19 newsletter to stay up-to-date on the latest coronavirus news throughout New York The Long Island Rail Road is adding trains for revelers heading to and from New York City and Montauk for the St. Patrick’s Day parades this weekend but is also banning alcohol for the occasion.For those heading to Manhattan on Saturday, there will be three additional westbound morning trains on the Babylon, Port Washington and Ronkonkoma lines as well as three added eastbound afternoon trains on each line with a fourth extra eastbound train added on the Main Line.MTA Police will be enforcing the system-wide booze ban from 12:01 a.m. Saturday to 5 a.m. Sunday. Anyone found violating the ban will have their beverages confiscated.Those heading to the St. Patrick’s Day parade in Montauk on starting at 11:30 a.m. Sunday can take the 7:42 a.m. from Penn Station arriving at 10:46 a.m.The next train after that is a 9:42 a.m. from Penn to Montauk that arrives at 12:46 p.m. but the LIRR said it may add an extra train. An added westbound train from Montauk leaves at 1:23 p.m. followed by regularly scheduled trains at 3:35 p.m., 5:35 p.m. and 7:33 p.m.The alcohol ban will continue on the Montauk line through 11:59 p.m. Sunday.For more information, riders can call 511 or visit www.mta.info/lirr.last_img read more

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Meet This Year’s Star Network Kings of Long Island Honorees

first_imgSign up for our COVID-19 newsletter to stay up-to-date on the latest coronavirus news throughout New York By Emily DavenportAll hail the kings! Some of the best and brightest businessmen from Long Island will come together to be recognized at this year’s Star Network’s Kings of Long Island Awards and Networking event!Join us on Thursday, April 6 from 6 to 9 p.m. at Leonard’s Palazzo (located at 555 Northern Blvd. in Great Neck) as we honor some of the top businessmen from Suffolk and Nassau counties for the work they do in their professions and their communities.The event, which will feature Miss Long Island 2017, Ashley Edwards, will include a cocktail hour for honorees and their guests, a business expo, dinner and award ceremony. Raffles will be sold throughout the night with the proceeds to benefit EIHAB Human Services and The United Family Beacon House.The Woman of the Year Award will go to Kristin Thorne, Reporter for WABC-TV. The Excellence in Technology Award will go to Anil Kapoor, President & CEO at SVAM International. The Family Business Award will go to The LaSpina Family, proprietors at the Maple Family Centers. The Excellence in Healthcare Award will go to Dr. Adhi Sharma, Senior Vice President of Medical Affairs and Chief Medical Officer at South Nassau Communities Hospital. The Champion Service Award will go to Billy Richards. The Guests of Honor will be Michael Faltischek, Partner at Ruskin Moscou Faltischek P.C., Robert B. Catell, Chairman of Advanced Energy Research & Technology Research Center for Stony Brook University and Dr. Yacov Shamash, Vice President of Economic Development at Stony Brook University.All Hail The Kings! (Clockwise from Top Left): Stew Leonard Jr., Kristin Thorne, Robert B. Catell, Billy Richards, The LaSpina Family, Michael FaltischekThis year’s incredible honorees include George Andriopoulos, CEO & Founder of Launchpad Five One Six; Dean Bennett, President & CEO of J.K. Bennett & Associates, Inc.; Michael Billia, Senior VP, Regional Manager at Investors Bank; Dilip Chauhan, Director of Southeast/Asian Affairs at the Nassau County Comptroller Office; Tim Coleman, Director of Waiver and Family Support Services at Innovative Resources for Independence; Lance W. Elder, President and CEO at EAC Network; Paul Giotis, VP of Operations at EPIC Long Island; Ron Gold, Founder and President of Marketing Works; Peter Goldsmith, President and Chairman at LISTnet; Joe Graziose, Senior Vice President of Residential Construction at RXR Realty; Michael T. Hanley, Managing Partner at Michels & Hanley CPAs, LLP; Tariq Khan, President of Sentar Fuel Co., Inc., and Niats Realty Corp; David Kirschenbaum, Public Relations Manager at Neiman Marcus, Roosevelt Field; Dr. Krishan Kumar, Board of Trustee of American Association of Physicians of Indian Heritage and Professor & Chair of Pediatrics at Nassau University Medical Center; Dr. Kishore Kuncham, Superintendent of Freeport Public Schools; Stew Leonard Jr., President, CEO of Stew Leonard’s; Howard Levitt, Chair of Vistage; Jeffrey Levy, Director of Development of New York and VP of Pennsylvania at EIHAB Human Services; Steven D. Lichtenstein, CLU, ChFC at Forest Hills Financial Group; Raj Mehta, Chairman, CEO of Infosys International Inc.; Dr. Steven Mendelsohn, Chief Executive Officer of Zwanger Pesiri Radiology; Dr. Paul Mustacchia, Chairman of Medicine at Nassau University Medical Center; Brendan O’Brien, President of Gold Coast Wealth Management; Paule T. Pachter, Chief Executive Officer of Long Island Cares, Inc.; Eric Penzer, Estate Litigation Partner at Farrell Fritz, P.C.; Danny Pisani, Vice President/Director of Sales at Contour Mortgage Corporation; Jack Schnirman, City Manager of City of Long Beach; Walter Skinner, President of The Skinner Insurance Agency; Michael Smith, Executive Director at ACDS; Salvatore Spano, First Senior Vice President, Director of Retail Banking Employee Management at New York Community Bank; Nick Symanski, Business Development Manager at Flushing Bank; Joshua Thomas, Vice President of Operations at EIHAB Human Services; Matthew Thompson, Family Wealth Advisor at Morgan Stanley; Bill Waibel, President of A+ Stem Labs; Robert M. Werner, Senior VP of Operations, CFO of Parker Jewish Institute; Timothy Williams, Vice President of Santander Bank NA US; and Simon Zysman, Ph.D., President & Founder of Employee Assistance Resources Services, Inc. This event is sponsored by Parker Jewish Institute for Health Care and Rehabilitation, Investors Bank, Flushing Bank, New York Community Bank, Contour Mortgage, AgeWell New York, Forest Hills Financial Group, Stew Leonard’s, the D & F Development Group, Zwanger Pesiri Radiology, Marketing Works, Broadway Stages, EIHAB Human Services, Bethpage Best of Long Island, Georgi Vodka, Neiman Marcus and Godiva.The Star Network, a division of Schneps Communications, brings the most powerful and active members of the community into one room through many targeted events. These provide face-to-face networking, as well as business building and branding opportunities.For tickets to this event, visit starnetwork.com. For information on sponsorship opportunities, call Amy 718-224-5863, ext. 201, or email [email protected]last_img read more

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Vision test for credit union’s marketing plan

first_img 29SHARESShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblr,Amanda Thomas Amanda is founder and president of TwoScore, a firm that channels her passion for the credit union mission and people to help credit unions under $100 million in assets reach … Web: www.twoscore.com Details Last week I had my first eye exam in a couple of years, and with a new doctor.  In addition to the normal glaucoma tests and others, they borrowed my glasses and put them into a machine to start my vision test.  It felt like we were starting with the end game in mind, butI realized that marketing is like getting the perfect pair of glasses.Great marketing requires looking through several lenses to clearly see the best things you should be doing for your credit union.Lens #1: Your employeesWhen creating a marketing campaign or initiative, consider how it will impact your employees.  Are they knowledgeable about the product and service you are promoting?  Are you setting them up to be successful through training and communication?  Involving your employees through the entire process of developing a marketing campaign gets them on board and helps them stay on board so members get excited about it as well.Lens #2: Your credit union’s brandGreat marketing tells the story of your brand.  Does your marketing campaign or initiative include the credit union’s brand story or how will it tell the brand story and communicate your brand promise?  Also, does the marketing initiative match your credit union’s brand?  Make sure there isn’t a disconnect with what you are trying to do and who you are as an organization.Lens #3: Your members (and community)How will your marketing campaign impact members (and your community)?  Does it have a clear call-to-action?  Does what you are offering suit the needs of your members and/or target market?  Consider not only what you want them to do as a result of this campaign, but also how you want your members to perceive you.Lens #4: Your end resultsJust like they started my eye exam, think about what you want to accomplish and how it plays into your larger goal.  Great marketing is almost always geared toward a business objective set by your credit union.  If it isn’t directly impacting any of those objectives, what is your anticipated goal for the initiative?  Marketing dollars are limited and this lens is important because it helps you determine the best use of your budget when building a marketing initiative.Following these four steps will ensure that you are living out the vision of the credit union through your marketing efforts.  Looking through multiple lenses is vital in getting to 20/20 vision.  Just like at the eye doctor, you have to look through all of them to get the clearest picture.last_img read more

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